Primal

PRIMAL STORY:
TO FEED PRIMAL IS TO NOURISH PETS THE WAY NATURE INTENDED.
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.

With a renewed sense of hope, Matt created his own species-appropriate pet food for Luna.
After a short time on the new raw diet, not only did her appetite drastically improve, but she also
showed an increase in energy and overall happiness. After seeing the powerful results of raw
feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier,
healthier, more vibrant life.

SUPERIOR NUTRITION, UNLEASHED
Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species-appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible. Every product in the Primal Pet Foods lineup is produced using the highest quality ingredients. We use antibiotic- and steroid-free USDA proteins without added hormones, certified organic
produce and unrefined vitamins & minerals.

Primal Formulas offer the convenience and benefits of a well-balanced, safe and wholesome raw-food diet without having to grind, chop, measure or mix the ingredients yourself.
At Primal Pet Foods, we've taken the time to sustainably source, carefully formulate and lovingly produce a nutritious, human-edible raw diet that is easy for you to serve and delectable for pets to devour. The proof is watching them lick the bowl clean and thrive!

PRIMAL PET FOODS CANINE FREEZE-DRIED COMPLETE FORMULA IS FORMULATED TO
MEET THE NUTRITIONAL LEVELS ESTABLISHED BY THE AAFCO DOG FOOD NUTRIENT
PROFILES FOR ALL LIFE STAGES INCLUDING GROWTH OF LARGE SIZE DOGS (70 LBS OR MORE AS AN ADULT).

STORAGE
Freeze-dried food is shelf-stable and should be kept in a cool, dry place.
Once rehydrated, keep refrigerated and feed within 5 days for optimum freshness.

AVAILABLE IN
Canine Freeze-Dried Nuggets are available in 5.5oz. and 14oz. resealable bags.

• SAFE HANDLING TIPS
• Wash all work surfaces, utensils, hands, and food bowls with hot, soapy water after handling
  raw meats and poultry.
• Keep raw meat and poultry away from children and separate from other foods.PREPARATION & SERVING
• Rehydrate food with warm water, Bone Broth, or Raw Goat Milk to ensure optimum nutrient
  absorption. We recommend thoroughly incorporating one tablespoon of hydration for every nugget served.
• Use stainless steel bowls when feeding any raw product. Other materials, such as plastic and
  porcelain, are porous and can trap germs over time.

PRIMAL STORY:
TO FEED PRIMAL IS TO NOURISH PETS THE WAY NATURE INTENDED.
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.

With a renewed sense of hope, Matt created his own species-appropriate pet food for Luna.
After a short time on the new raw diet, not only did her appetite drastically improve, but she also
showed an increase in energy and overall happiness. After seeing the powerful results of raw
feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier,
healthier, more vibrant life.

SUPERIOR NUTRITION, UNLEASHED
Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species-appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible. Every product in the Primal Pet Foods lineup is produced using the highest quality ingredients. We use antibiotic- and steroid-free USDA proteins without added hormones, certified organic
produce and unrefined vitamins & minerals.

Primal Formulas offer the convenience and benefits of a well-balanced, safe and wholesome raw-food diet without having to grind, chop, measure or mix the ingredients yourself.
At Primal Pet Foods, we've taken the time to sustainably source, carefully formulate and lovingly produce a nutritious, human-edible raw diet that is easy for you to serve and delectable for pets to devour. The proof is watching them lick the bowl clean and thrive!

PRIMAL PET FOODS CANINE FREEZE-DRIED COMPLETE FORMULA IS FORMULATED TO
MEET THE NUTRITIONAL LEVELS ESTABLISHED BY THE AAFCO DOG FOOD NUTRIENT
PROFILES FOR ALL LIFE STAGES INCLUDING GROWTH OF LARGE SIZE DOGS (70 LBS OR MORE AS AN ADULT).

STORAGE
Freeze-dried food is shelf-stable and should be kept in a cool, dry place.
Once rehydrated, keep refrigerated and feed within 5 days for optimum freshness.

AVAILABLE IN
Canine Freeze-Dried Nuggets are available in 5.5oz. and 14oz. resealable bags.

• SAFE HANDLING TIPS
• Wash all work surfaces, utensils, hands, and food bowls with hot, soapy water after handling
  raw meats and poultry.
• Keep raw meat and poultry away from children and separate from other foods.PREPARATION & SERVING
• Rehydrate food with warm water, Bone Broth, or Raw Goat Milk to ensure optimum nutrient
  absorption. We recommend thoroughly incorporating one tablespoon of hydration for every nugget served.
• Use stainless steel bowls when feeding any raw product. Other materials, such as plastic and
  porcelain, are porous and can trap germs over time.

Primal Quail Formula Nuggets Grain-Free Freeze-Dried Dog Food offers you all the benefits of a safe and wholesome raw-food diet—without having to grind, chop, measure or mix the ingredients yourself! Taking great pride to source only the best ingredients, this tasty and nutritious diet is packed with naturally derived vitamins and minerals. The high-protein ratio appeals to what dogs would naturally eat, and it’s an excellent way to maintain a proper weight and boost overall health. And best of all, it’s a breeze to serve, thanks to the naturally preserved nuggets. Just add water! The proof is watching them lick the bowl clean while thriving happily and healthfully.

PRIMAL STORY:
TO FEED PRIMAL IS TO NOURISH PETS THE WAY NATURE INTENDED.
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.

With a renewed sense of hope, Matt created his own species-appropriate pet food for Luna.
After a short time on the new raw diet, not only did her appetite drastically improve, but she also
showed an increase in energy and overall happiness. After seeing the powerful results of raw
feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier,
healthier, more vibrant life.

SUPERIOR NUTRITION, UNLEASHED
Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on elevating the health of pets through species-appropriate nutrition. As passionate pet owners, we understand the care and concern that goes into choosing a source of nutrition for your companion. That’s why we’ve developed products that make it easier than ever to keep your pet’s diet as close to nature as possible. Every product in the Primal Pet Foods lineup is produced using the highest quality ingredients. We use antibiotic- and steroid-free USDA proteins without added hormones, certified organic
produce and unrefined vitamins & minerals.

Primal Formulas offer the convenience and benefits of a well-balanced, safe and wholesome raw-food diet without having to grind, chop, measure or mix the ingredients yourself.
At Primal Pet Foods, we've taken the time to sustainably source, carefully formulate and lovingly produce a nutritious, human-edible raw diet that is easy for you to serve and delectable for pets to devour. The proof is watching them lick the bowl clean and thrive!

PRIMAL PET FOODS CANINE FREEZE-DRIED COMPLETE FORMULA IS FORMULATED TO
MEET THE NUTRITIONAL LEVELS ESTABLISHED BY THE AAFCO DOG FOOD NUTRIENT
PROFILES FOR ALL LIFE STAGES INCLUDING GROWTH OF LARGE SIZE DOGS (70 LBS OR MORE AS AN ADULT).

STORAGE
Freeze-dried food is shelf-stable and should be kept in a cool, dry place.
Once rehydrated, keep refrigerated and feed within 5 days for optimum freshness.

AVAILABLE IN
Canine Freeze-Dried Nuggets are available in 5.5oz. and 14oz. resealable bags.

• SAFE HANDLING TIPS
• Wash all work surfaces, utensils, hands, and food bowls with hot, soapy water after handling
  raw meats and poultry.
• Keep raw meat and poultry away from children and separate from other foods.PREPARATION & SERVING
• Rehydrate food with warm water, Bone Broth, or Raw Goat Milk to ensure optimum nutrient
  absorption. We recommend thoroughly incorporating one tablespoon of hydration for every nugget served.
• Use stainless steel bowls when feeding any raw product. Other materials, such as plastic and
  porcelain, are porous and can trap germs over time.

PRIMAL STORY:
TO FEED PRIMAL IS TO NOURISH PETS THE WAY NATURE INTENDED.
In early 2000, our founder Matt Koss discovered that his dog, Luna, was displaying early signs of renal failure. After exhausting all other methods, Matt took the advice of a holistic veterinarian who recommended switching Luna to a diet based on bones and raw food (also known as BARF or Biologically Appropriate Raw Food), which mimics how an animal would consume food in the wild.

With a renewed sense of hope, Matt created his own species-appropriate pet food for Luna.
After a short time on the new raw diet, not only did her appetite drastically improve, but she also showed an increase in energy and overall happiness. After seeing the powerful results of raw feeding firsthand, Matt set out to bring Primal to market so that other pets could enjoy a happier, healthier, more vibrant life.

SUPERIOR NUTRITION, UNLEASHED
Since refining and enhancing Matt’s first homemade recipe, our mission has been focused on
elevating the health of pets through species-appropriate nutrition. As passionate pet owners, we
understand the care and concern that goes into choosing a source of nutrition for your
companion. That’s why we’ve developed products that make it easier than ever to keep your
pet’s diet as close to nature as possible.
Every product in the Primal Pet Foods lineup is produced using the highest quality ingredients.
We use antibiotic- and steroid-free USDA proteins without added hormones, certified organic
produce and unrefined vitamins & minerals.

Primal Formulas offer the convenience and benefits of a well-balanced, safe and wholesome
raw-food diet without having to grind, chop, measure or mix the ingredients yourself.
At Primal Pet Foods, we've taken the time to sustainably source, carefully formulate and lovingly
produce a nutritious, human-edible raw diet that is easy for you to serve and delectable for pets
to devour. The proof is watching them lick the bowl clean and thrive!

PRIMAL PET FOODS CANINE FREEZE-DRIED COMPLETE FORMULA IS FORMULATED TO
MEET THE NUTRITIONAL LEVELS ESTABLISHED BY THE AAFCO DOG FOOD NUTRIENT
PROFILES FOR ALL LIFE STAGES INCLUDING GROWTH OF LARGE SIZE DOGS (70 LBS OR MORE AS AN ADULT).

STORAGE
Freeze-dried food is shelf-stable and should be kept in a cool, dry place.
Once rehydrated, keep refrigerated and feed within 5 days for optimum freshness.

AVAILABLE IN
Canine Freeze-Dried Nuggets are available in 5.5oz. and 14oz. resealable bags.

• SAFE HANDLING TIPS
• Wash all work surfaces, utensils, hands, and food bowls with hot, soapy water after handling
  raw meats and poultry.
• Keep raw meat and poultry away from children and separate from other foods.PREPARATION & SERVING
• Rehydrate food with warm water, Bone Broth, or Raw Goat Milk to ensure optimum nutrient
  absorption. We recommend thoroughly incorporating one tablespoon of hydration for every nugget served.
• Use stainless steel bowls when feeding any raw product. Other materials, such as plastic and
  porcelain, are porous and can trap germs over time.